Marketing Communications

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marketing communication Lesson Summary Marketing communication, or MarCom, refers to the process and strategies used to communicate with customers, prospects,

What is a Marketing Communications Strategy? · Brand alignment: Whatever marketing channel you choose should have the same brand perception as marketing mix Marketing Communications and Integrated Approach · IMC wraps communications around customers and helps them move through the various stages of

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marketing communication Lesson Summary Marketing communication, or MarCom, refers to the process and strategies used to communicate with customers, prospects,

marketing communication What is a Marketing Communications Strategy? · Brand alignment: Whatever marketing channel you choose should have the same brand perception as

Marketing Communications and Integrated Approach · IMC wraps communications around customers and helps them move through the various stages of