cognitive dissonance

Cognitive dissonance happens when you hold two conflicting thoughts in your mind at the same time — like loving both hamburgers and cows Cognitive dissonance

The central thesis of cognitive dissonance theory is that when two beliefs are inconsistent, individuals experience negatively arousing

cognitive dissonance Cognitive Dissonance Theory proposes that individuals experience psychological discomfort when they are confronted with

cognitive dissonance In the field of psychology, cognitive dissonance is described as the mental discomfort people feel when their beliefs and actions are inconsistent and