What Is Brand Positioning? How Does It Work Today?

Provides an overview of the complex topic of brand positioning, a marketing strategy that aims to make a brand occupy a distinct position,

Brand positioning can be defined as the space a company owns in the mind of a customer and how it differentiates itself from competitors

brand positioning Positioning your brand as high-end or fancy creates an image of exclusivity and luxury This strategy appeals to consumers who prioritize premium quality,

positioning Ultimately, brand positioning aims to establish a unique and compelling position in the market By identifying and communicating the unique